The two biggest stores taking fashion to a whole new level are Tesco and Asda. A recent report by Verdict showed that Tesco has over-taken high street stores like BHS and River Island in the most used clothing retailers in the UK, coming ninth place. Asda have famously said that it has caused a “fashion democracy” and no one is excluded from looking stylish by the price of an item.
With Jeans and tops on sale for just 3 quid its so easy to see why people are drawn to the supermarkets to up date their wardrobe. Students and young mothers are their most popular customers at these stores because of the low prices and good quality items. Stores also have a growing amount of older female customers who want to look young and fashionable but feel uncomfortable walking into hip high street stores such as Top Shop and River Island.
To think only a few years ago there was massive stigma towards wearing supermarket fashion, in fact shoppers admitted in a survey they used to cut the labels out of their cheap and cheerful items. Now supermarkets have turned a corner and shoppers are wearing supermarket brands with pride.
The turnover began with the famous green dress Tesco’s Fred and Florence designed which retailed at 45 pounds. It was so similar to the dress Chloe designed and was worn by Kylie Minogue with a price tag of 1,400 pounds. The dress was so popular it was voted the “must have of the season” by Marie Claire and was off the shelves due to high demand in a matter of weeks.
With celebrities like Victoria Beckham and Coleen McLoughlin plastering our newspapers and magazines in their designer gear it’s becoming very difficult for people to keep up-to-date with the latest fashions without breaking the bank. Supermarkets have made it so easy and convenient to copy celebrity fashions.
Other supermarkets like Sainsbury’s are following in the footsteps of their competitors and starting fashion labels of their own to reap, in a chance to get in on the action and reap the massive benefits Tesco and Asda have had in the last few years.
So now women’s fashion and men’s for that matter is now no longer expensive and the clothes you see in the magazines are not out of your reach or budget- they are just in your local supermarket.
Here is what a few shopper thought when we asked them what they thought about supermarket fashions:
“I love it! Especially when the kids need new clothes, I don’t mind now when my son comes home from school with a whole in the knee of his trousers because they cost me a couple of quid from Asda and they are easily replaceable.” Helen, Truro
“It’s really bad, I go to Tesco to get some milk and a few things before I go home from work and end up buying a new top or pair of shoes! This year I’ve bought more clothes and shoes than probably in my life.”
Kirsten, Camborne
“My partner doesn’t know I’ve been buying so many clothes. It’s great, the new top I bought is hidden in the shopping bags and is amongst the nappies, baked beans I bought on the Tesco receipt.” Joanna, Redruth
“I think it’s a great idea and I’m pleased it’s working. It’s about time we had affordable clothing and at places we can get to easily. I don’t always have the time to come into town to do a bit of retail therapy. Only bad point is, there is no changing rooms but its not as if its difficult to get back to the store to change it, as ill be back in there in a week.” Hollie, Pool
No comments:
Post a Comment